Finding Followers: Introducing the Problem

I hate social media. There. I said it. I’m awful at it. It depresses me. I have so much anxiety over using social media.

Unfortunately, as the founder/CEO/”wearer of a million hats” of a publishing company, social media is a very necessary evil.

The NCG Finding Followers Community Challenge

As social media is a necessary evil, I’m taking this year to learn how to embrace it and I’d love for you to follow along. It took me 3 days to post the above video because I was self-conscious of my look, my voice, and my message. If you have the same issues as I do, please join me as I spend the year researching, experimenting, and (hopefully) succeeding in not only becoming comfortable with social media, but learning to… love… it (Good luck to us all!)… to create a community!

Tip: Be Authentic

A friend of mine who was helping me with social media and branding gave me the first piece of advice that I want to share: Be authentic. Those who know me, know that I’m a bit of a perfectionist. This makes social media incredibly difficult because I am my harshest critic. I actually recorded three versions of the above video (and I won’t tell you how many of the Thanksgiving video) before I reminded myself about authenticity.

That’s why even though I still feel awkward as anything about the video, I still needed to post it. It was authentic. The second that Bella barked as I started to record and I laughed, I decided that was going to be the take. It was authentic. It was me.

Over the next few months, NCG followers will be seeing a change to our social media. You’re going to see more of me. I am the face of NCG and I want to make sure that there is more of that in my social media. It’s going to be difficult, but here we go!

NCG Holiday Gift Guide 2020

January 6, 2021

Finding Followers: Engage With Your Followers

January 6, 2021